Amazon introduced major updates to its DSP platform, launching new Frequency Group capabilities that enable advertisers to better control and measure ad exposure across multiple campaign orders.
The new Frequency Group feature provides advertisers with the ability to set single frequency caps to manage ad exposure across multiple orders within a campaign. This update includes comprehensive reporting tools that deliver combined deduplicated reach and frequency metrics at the Frequency group level.
Amazon DSP advertisers now gain access to a unified view of reach and frequency metrics, with automatic deduplication of audiences exposed to ads across different publishers, channels, and devices. This consolidated reporting eliminates double-counting of audiences, providing advertisers with accurate insights into their total unique reach across all Amazon Ads investments.
Global Availability
The feature has launched across multiple regions including:
North America: United States, Canada, Mexico
Europe: Germany, Spain, France, Italy, United Kingdom, and 11 additional countries
Middle East: Saudi Arabia, UAE, Israel, and 4 other markets
Asia Pacific: Australia, India, Japan, China, and other key markets
South America: Brazil
Access and Implementation
The new measurement tools are available through both managed service and self-service options, accessible via the Amazon DSP platform and Public API. The system includes configuration options for ADSP downloadable reports, enabling detailed analysis of campaign performance.
