March 19, 2024 at 5:01:51 PM
Adobe Analytics and Customer Journey Analytics (CJA) have different licensing models. Adobe Analytics uses server calls, which can cause budget overruns. CJA uses a 'rows' model, giving more control over data and budget. The article details four ways to curate data for CJA, offering varying levels of control and complexity, but all help manage data and costs.
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