Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

October 08, 2024 at 5:26:57 AM

TL;DR Adobe released Journey Canvas, a tool for creating detailed pathing and funnel visualizations, currently in Limited Testing. It allows deep analysis of user journeys, showing fallouts and fallthroughs. Users can build analyses using events, dimensions, filters, and date ranges, with real-time data updates. Journey Canvas supports complex, non-linear journeys and integrates with Journey Optimizer, though changes in Canvas don't sync back to Optimizer.

Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

Adobe has introduced Journey Canvas, a significant innovation for creating detailed pathing and funnel visualizations. Currently in the Limited Testing phase, Journey Canvas allows users to analyze and gain insights into user journeys by defining or viewing journeys, and observing how users progress or drop off.

Key Features

  • Deep Analysis: Provides insights into complex user journeys, including fallout and fallthrough.
  • Visualization Canvas: Maps and visualizes entry points, nodes, and paths.
  • Drag-and-Drop: Easily add and reposition nodes.
  • Integration with Journey Optimizer: Build analyses within Journey Canvas or automatically from Journey Optimizer.

Potential Insights

  • Fallthrough: Tracks the number and percentage of users completing the journey or arriving at specific nodes.
  • Fallout: Identifies where users drop off in the journey.
  • Additional Data: Provides detailed breakdowns for any node in the journey.

Comparison with Fallout Visualizations

Journey Canvas and Fallout visualizations both track user progress and drop-off but differ in complexity and features:

  • Linear Journeys: Both support linear journeys.
  • Non-linear Journeys: Only Journey Canvas supports multiple entry points and paths.
  • Metrics: Journey Canvas supports any metric, while Fallout visualizations are limited to Session or User metrics.

Choosing the Right Visualization

  • Use Fallout visualizations for simple, linear journeys.
  • Use Journey Canvas for complex journeys with multiple paths or those created in Journey Optimizer.

Analyzing Journey Optimizer Journeys

Journey Canvas offers deeper insights and more flexibility than Journey Optimizer alone. It allows:

  • Creation of events using any dimensions, metrics, filters, or date ranges.
  • Custom audience creation.
  • Detailed analysis of fallthrough and fallout.
  • Combination, connection, renaming, and deletion of events.

Synchronization and Modifications

  • Data syncs one-way from Journey Optimizer to Journey Canvas.
  • Modifications in Journey Canvas are not reflected back in Journey Optimizer.
  • Significant modifications in Journey Canvas can affect data processing, feature availability, and synchronization.

Terminology Differences

  • Event: In Journey Canvas, it refers to standard metrics like revenue or leads, while in Journey Optimizer, it triggers a personalized journey.

Building Analyses

Journey Canvas allows building analyses using any dimensions or metrics available in Analysis Workspace or analyzing journeys created in Journey Optimizer.

For more detailed information, users can refer to Adobe's Customer Journey Analytics documentation.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

AI marketing workflows made simple

AI marketing workflows made simple

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

Microsoft Clarity introduces Trends to track and visualize user data over time

Microsoft Clarity introduces Trends to track and visualize user data over time

Microsoft Clarity
Microsoft Clarity

Official Source

Official Source

Microsoft Clarity is a Official Source. The source has been verified by Swipe Insight team.

Official Source
OpenAI launches ChatGPT agent with advanced task automation and web interaction

OpenAI launches ChatGPT agent with advanced task automation and web interaction

OpenAI
OpenAI

Official Source

Official Source

OpenAI is a Official Source. The source has been verified by Swipe Insight team.

Official Source
X and AppsFlyer Launch Advanced SRN for Complete iOS Ad Measurement

X and AppsFlyer Launch Advanced SRN for Complete iOS Ad Measurement

X (Twitter)
X (Twitter)

Official Source

Official Source

X (Twitter) is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Discover adds AI summaries risking publisher traffic decline

Google Discover adds AI summaries risking publisher traffic decline

Google completes June 2025 core update after 16 days

Google completes June 2025 core update after 16 days

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Instant Form Ads now improve lead quality without CRM connection

Meta Instant Form Ads now improve lead quality without CRM connection

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Domo logo

Domo

AI-powered data for impactful business decisions

Data Engineering
Adobe Analytics logo

Adobe Analytics

Actionable insights for better marketing decisions

Analytics