Adobe has launched Adobe GenStudio for Performance Marketing, a generative AI-powered application for global advertising and marketing campaigns. Features include AI for copy generation, multi-channel content creation, easy testing, rapid publishing, intelligent image generation, localization in over 11 languages, and advanced on-brand tools. It helps marketing teams create personalized, multi-channel content while maintaining brand consistency.
Adobe released Journey Canvas, a tool for creating detailed pathing and funnel visualizations, currently in Limited Testing. It allows deep analysis of user journeys, showing fallouts and fallthroughs. Users can build analyses using events, dimensions, filters, and date ranges, with real-time data updates. Journey Canvas supports complex, non-linear journeys and integrates with Journey Optimizer, though changes in Canvas don't sync back to Optimizer.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Adobe's Lightroom now features Generative Remove, powered by Adobe Firefly, allowing photographers to eliminate image distractions with a click. Also included are an enhanced Lens Blur tool and adaptive presets. Additional updates include Sony tethering support, Tone Curve video editing, slideshow creation, and easier cloud-to-local file transfers. Adobe maintains AI ethics with Content Credentials for Generative Remove-edited photos.
TikTok is partnering with Adobe's Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity. The platform will label AI-generated content with Content Credentials, becoming the first social media platform to do so. The initiative aims to enhance transparency in digital content creation, responding to public demand for content verification tools.
Adobe has introduced the next generation of generative AI in Photoshop, featuring the new Text to Image feature and an enhanced Generative Fill experience powered by the Firefly Image 3 Model. These updates aim to empower users to create higher quality results more easily and enhance the overall creative process. Adobe Firefly's generative AI technology has been evolving based on feedback from the global community, leading to recognition as one of TIME’s Best Inventions of 2023.
