Chinese retailer Temu has altered its shipping strategy due to U.S. tariffs. Following an executive order from President Donald Trump, which ended the de minimis rule allowing goods valued at $800 or less to enter the U.S. without tariffs, Temu faced significant import charges of 130% to 150% for U.S. shoppers. Consequently, the company has stopped shipping products directly from China and now only displays items available in U.S. warehouses, marking goods shipped from China as out of stock.
A spokesperson for Temu stated that the pricing for U.S. consumers remains unchanged as the platform shifts to a local fulfillment model. All sales in the U.S. are now managed by local sellers, with orders fulfilled domestically. The company is also actively recruiting U.S. sellers to enhance its platform, aiming to assist local merchants in reaching more customers and expanding their businesses.
