POAS® is a marketing KPI calculated using the formula:

Gross profit / Ad spend

The break-even point of POAS® is 1. This means, if you have POAS 2.3 on a campaign, you are making $2.3 for each $1 you spend. It factors in all variable order costs such as:

• COGS
• Shipping cost
• Packaging fee
• Fixed costs
• Scheduled costs

ProfitMetrics.io enables profit bidding and POAS® marketing in advertising channels like Facebook and Google Ads. It provides:

• Profit data in Google Ads and Facebook Ads to activate POAS® bidding
• A real-time profit dashboard for profitability management
• Best practice server-side tracking

This allows you to scale true winners and cut the losers, saving up to 60% on ad spend by cutting unprofitable ads.

The real-time profit dashboard allows you to keep track of your profitability with the click of a button. You can see your daily gross profit, profit after ad spend, and even profit after your fixed costs. This eliminates the need for spreadsheets and enables you to react to changes in your business immediately.

The Shopping Booster feature lets you organize products in buckets, assign custom labels to them, and create Google Ads campaigns based on these dynamic labels. You can dictate which products get prioritized with their own budget and targets. It also offers premade 1-click installation templates or the option to make your own.

ProfitMetrics.io supports a wide range of integrations with popular ecommerce and marketing platforms, including:

• Shopify
• Magento 1.9
• Magento 2
• Shopware 6
• WooCommerce
• Prestashop
• SmartWeb
• Wannafind
• Scannet
• DanDomain
• DanDomain Classic
• Shoporama
• ideal.shop
• Golden Planet
• Universal integration
• Voracio
• YouTube
• Google Ads
• Instagram
• Facebook Ads
• Google Analytics
• Google Analytics 4
• PartnerAds

If you don't see your required integration, you can get in touch with their support team.

ProfitMetrics.io uses server-side-to-server-side integration for best practice conversion tracking. This method collects and sends data via serverside-to-serverside integrations, ensuring close to 100% tracking and attribution accuracy. This helps to minimize discrepancies in conversions between Google Ads and your ecommerce platform.

Customers have experienced significant benefits using ProfitMetrics.io, such as:

• Saving up to 60% on ad spend by cutting unprofitable ads
• Increasing gross profit by 23%
• Gaining daily and real-time insights into campaign profitability
• Simplifying the process of determining which channels generate profit
• Receiving high levels of customer support and quick responses to inquiries