Bloomberg | Swipe Insight

TikTok incentivizes users to shop and invite friends amid potential US ban

9 days ago

TikTok is incentivizing users to engage with the app and shop ahead of a potential US ban. Users can earn up to $400 by inviting friends, daily check-ins, and browsing TikTok Shop items. Promotions appear on users' For You pages, and TikTok is pushing to develop shopping habits as it faces legal challenges. The app's owner, ByteDance, aims to significantly increase merchandise sales through TikTok Shop, which has already seen a rise in US sales.

Instagram to Deploy AI for Age Verification, Enhanced Teen Protection

1 months ago

Instagram

Meta Platforms Inc. plans to use AI to identify young users on Instagram who lie about their age and automatically switch them to more restrictive privacy settings. The software, called an “adult classifier,” will categorize users as older or younger than 18 based on account data, follower lists, content interactions, and birthday posts. This move comes amid concerns over Instagram's impact on teens' mental health.

Trending ️‍🔥

DOJ Considers Breaking Up Google After Landmark Antitrust Ruling

4 months ago

Paid Search Compliance Monitoring +1 more

The US Department of Justice is considering breaking up Alphabet Inc.'s Google after a court ruling found the company monopolized the online search market. This would be the first such action since attempts to break up Microsoft two decades ago. Alternatives include forcing Google to share data with competitors or preventing it from gaining an unfair advantage in AI. Potential divestments could include the Android OS and Chrome browser.

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.

Apple to Announce Google Gemini Deal This Fall

5 months ago

Gemini Apple Intelligence

Apple is expected to announce a deal to integrate Google Gemini with its devices this fall, according to Bloomberg's Mark Gurman. This follows rumors of Gemini's inclusion in iOS 18 and hints from Apple software boss Craig Federighi. Apple may also partner with Anthropic, but has rejected Meta's Llama chatbot. Apple Intelligence, initially in beta, aims for direct profits through subscription features. Third-party AI services will provide interim options.

Apple Rejected Meta's AI Partnership Over Privacy Concerns Months Ago

5 months ago

Meta Apple Intelligence

Apple rejected a partnership with Meta to integrate its AI chatbot into iPhones due to privacy concerns and potential damage to Apple's image. Talks were brief and occurred in March. Apple prefers OpenAI's ChatGPT and Alphabet's Gemini, with plans to offer these in the future. Apple continues to explore AI partnerships, including with Anthropic. The company aims to provide diverse chatbot options for users.

Netflix Struggles to Compete in Advertising Market Despite Streaming Dominance

6 months ago

Programmatic Ads

Netflix, the largest streaming service, struggles to rank in the top 10 for advertisers. Historically, media growth shifted from ads to subscriptions, but now companies like Netflix are blending both. Netflix is exploring free versions in Europe and Asia to boost its audience and ad inventory. Despite quick moves into ads, Netflix's ad-supported tier lags behind competitors like Amazon and Disney.

DOJ Drops Claims TikTok Misled US Consumers, Focuses on Children's Privacy in New Lawsuit

6 months ago

TikTok Compliance Monitoring

The US Justice Department is dropping one of two proposed claims against ByteDance Ltd.’s TikTok, planning to focus a consumer protection lawsuit later this year on children’s privacy instead of allegations the video-sharing platform misled consumers about their data security. The DOJ plans to proceed with allegations the company violated the Children’s Online Privacy Protection Act.

Apple is Paying OpenAI with Distribution Instead of Money for ChatGPT

6 months ago

ChatGPT OpenAI +1 more

Apple announced a partnership with OpenAI to integrate ChatGPT into iPhone, iPad, and Mac without financial payments. Instead, Apple will promote OpenAI's technology. ChatGPT will be free on Apple devices, with potential revenue from paid subscriptions. Apple may also offer Google's Gemini chatbot and is in talks with other AI partners. The move is part of Apple's broader AI push, including in-house features branded Apple Intelligence.