Cut+Dry and Instacart have announced a partnership to enhance advertising reach in the foodservice sector. This collaboration will integrate Instacart’s Carrot Ads technology into Cut+Dry's platform, providing brands with a significant advertising platform for grocery and foodservice. The partnership aims to help food manufacturers connect with end buyers and influence purchasing decisions at the point of sale, addressing the challenges they face in reaching their audience.
Mani Kulasooriya, CEO of Cut+Dry, emphasized that the integration of Instacart's advertising capabilities will create one of the largest digital advertising opportunities in the industry. This will empower brands to connect directly with buyers, drive sales growth, and unlock new revenue streams for distributors.
Andrew Nodes from Instacart highlighted that the collaboration will benefit all stakeholders in the foodservice industry, including operators, distributors, and food manufacturers. Operators will gain access to product information and menu ideas, while distributors can unlock additional revenue through digital advertising. Food manufacturers will enhance their brand visibility and influence in foodservice sales.
The partnership opens access to the multi-billion dollar foodservice industry, allowing brand partners to reach a broader audience and influence purchase decisions. Instacart's Carrot Ads technology, which has been adopted by nearly 220 retailer banners, will soon be available to brands through Cut+Dry, enhancing their advertising capabilities.
Cut+Dry is recognized as a leading digital commerce platform for foodservice, connecting distributors, operators, and manufacturers to boost revenue and enhance customer satisfaction. Instacart, a major grocery technology company in North America, partners with numerous retailers to facilitate online shopping and delivery services, while also providing advertising solutions to connect brands with consumers at the point of purchase.
