TikTok Shop has launched GMV Max in the UK, an AI-powered campaign management tool designed to enhance Gross Merchandise Value (GMV) for brands and small businesses by halving campaign setup time. This tool automates campaign creation, including audience targeting, bidding, and creative selection, optimizing performance by identifying and scaling high-performing assets.
GMV Max simplifies the management of performance ads on TikTok Shop, which typically requires numerous creative assets and significant time for monitoring and adjustments. By automating these processes, GMV Max allows sellers to focus on profitability and business growth.
Key Features
- Automated Campaign Management: Sourcing and deploying all available TikTok Shop content, including affiliate content, into a single automated campaign.
- End-to-End Optimization: Automating the creation and optimization of paid advertising campaigns.
- Sales Maximization: Increasing total sales, including organic, to maintain a stable GMV to ad spend ratio.
Unlike traditional ad solutions focused on maximizing ROAS, GMV Max aims to enhance the overall profitability of businesses. Sellers can set ROI targets that align with their growth strategies.
With over 200,000 active small businesses and more than 6,000 LIVE shopping sessions daily in the UK, GMV Max represents TikTok Shop's commitment to facilitating business discovery and sales. The tool follows a successful rollout in the US, where users experienced an average 30% increase in GMV.
Jan Wilk, Head of Operations for TikTok Shop UK, emphasized that GMV Max allows sellers to concentrate on growth rather than operational tasks, marking it as a pivotal tool for a more profitable advertising strategy. This launch is part of TikTok Shop's ongoing efforts to support sellers, including recent updates that allow publishers to leverage their video content for product recommendations and commissions.
