Display & Video 360 API April 2025 Update Released

Google has announced the April 2025 update to the Display & Video 360 API, introducing several new features and improvements to enhance functionality for advertisers and partners.

What's New in the Update

New Exchange Support

The update adds support for two new exchanges:

• Commerce Grid exchange
• Spotify exchange

These additions expand the platform's reach, allowing advertisers to access more inventory sources.

Enhanced Content Theme Targeting

Google has introduced read-only support for excluded content theme targeting. This targeting feature is configured at the advertiser level and automatically inherited by YouTube and Demand Gen line items, providing more control over ad placements.

Custom Bidding Algorithm Improvements

For select partners, the update includes new ruleset settings in the AlgorithmRules object used in rule-based custom bidding algorithms. These enhancements offer more sophisticated bidding options for qualified partners.

Bug Fix

The update resolves a known issue where advertisers.list requests were ignoring provided orderBy parameters, improving sorting functionality.

Technical Details

API Version

The latest API version has been updated to v4 as of April 28, 2025.

Added Fields

The update includes several new fields:

AlgorithmRules Object:

• attributionModelId
• postImpressionSignalRuleset

AssignedTargetingOption:

• contentThemeExclusionDetails

ComparisonValue:

• videoPlayerSizeValue

Signal:

• activeViewSignal
• clickSignal

SignalValue:

• activeViewSignal
• floodlightActivityConversionSignal

TargetingOption:

• contentThemeDetails

New Enum Values

Exchange:

• EXCHANGE_COMMERCE_GRID
• EXCHANGE_SPOTIFY

TargetingType:

• TARGETING_TYPE_CONTENT_THEME

SdfVersion:

• SDF_VERSION_8_1

These updates provide developers and advertisers with expanded capabilities and more precise control over their Display & Video 360 campaigns.