Cut+Dry and Instacart have partnered to enhance advertising in foodservice by integrating Instacart's Carrot Ads technology into Cut+Dry's platform. This collaboration provides food manufacturers and distributors better access to buyers and new revenue opportunities. It allows brands to influence purchasing decisions directly and expand their reach in the foodservice market, driving growth and increasing sales.
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads on YouTube, allowing brands to buy clickable ads for same-day delivery. Announced at Cannes Lions Festival, this move follows partnerships with Roku, The Trade Desk, Google, and NBCUniversal. Instacart is piloting the ads with Clorox and Publicis clients. The company also partnered with NYT Cooking to let users shop entire recipes on Instacart.
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