Walmart has announced the beta launch of Digital Landscapes, a tool similar to Amazon Marketing Cloud. This platform allows suppliers to track online shopper behavior on Walmart.com and the Walmart app.
With Digital Landscapes, suppliers can:
- Identify where customers start their journey to find a product.
- Determine when customers find a product.
- Compare a product to others in the category.
- Understand a customer’s path to purchase.
Suppliers can analyze daily engagement trends and track traffic sources, such as external search engines and social media. This data can help suppliers improve their marketing and sales strategies to engage customers throughout their digital shopping journey better. This effort is part of Walmart's strategy to increase its advertising market share.
