Walmart Connect Launches Display Self-Serve Ads for Enhanced Brand Targeting
1 years ago
New Walmart Connect's Display Self Serve (DSS) ads platform is changing how brands connect with shoppers. This self-serve option recently rolled out. DSS is similar to Amazon's Sponsored Display, offering audience targeting on Walmart.com and the app with more control over frequencies, lookbacks, custom audiences, and exclusions. DSS ads feature visual elements and unique placements, enhancing targeting with proprietary data on shopper behavior.
