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Walmart Connect News

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Walmart Connect Launches Display Self-Serve Ads for Enhanced Brand Targeting

Walmart Connect Launches Display Self-Serve Ads for Enhanced Brand Targeting

8 months ago

Retail Media Walmart Connect

New Walmart Connect's Display Self Serve (DSS) ads platform is changing how brands connect with shoppers. This self-serve option recently rolled out. DSS is similar to Amazon's Sponsored Display, offering audience targeting on Walmart.com and the app with more control over frequencies, lookbacks, custom audiences, and exclusions. DSS ads feature visual elements and unique placements, enhancing targeting with proprietary data on shopper behavior.

Walmart Launches Digital Landscapes to Track Shopper Behavior and Optimize Marketing

Walmart Launches Digital Landscapes to Track Shopper Behavior and Optimize Marketing

8 months ago

Retail Media Walmart Connect

New Digital Landscapes by Walmart allows suppliers to track online shopper behavior on Walmart.com and the Walmart app. Suppliers can learn where customers start their journey, when they find a product, how products compare in the category, and the customer's path to purchase. They can analyze daily engagement trends and track traffic sources, helping optimize marketing and sales strategies. This aims to increase Walmart's advertising market share.

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