Walmart Connect News

Browse Walmart Connect updates sorted by latest

Walmart Connect Launches Display Self-Serve Ads for Enhanced Brand Targeting

Walmart Connect Launches Display Self-Serve Ads for Enhanced Brand Targeting

New Walmart Connect's Display Self Serve (DSS) ads platform is changing how brands connect with shoppers. This self-serve option recently rolled out. DSS is similar to Amazon's Sponsored Display, offering audience targeting on Walmart.com and the app with more control over frequencies, lookbacks, custom audiences, and exclusions. DSS ads feature visual elements and unique placements, enhancing targeting with proprietary data on shopper behavior.

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Walmart Launches Digital Landscapes to Track Shopper Behavior and Optimize Marketing

Walmart Launches Digital Landscapes to Track Shopper Behavior and Optimize Marketing

New Digital Landscapes by Walmart allows suppliers to track online shopper behavior on Walmart.com and the Walmart app. Suppliers can learn where customers start their journey, when they find a product, how products compare in the category, and the customer's path to purchase. They can analyze daily engagement trends and track traffic sources, helping optimize marketing and sales strategies. This aims to increase Walmart's advertising market share.

FAQs