Walmart Connect's Display Self Serve (DSS) ads platform offers a new way for brands to engage with shoppers. This self-serve option is similar to Amazon Ads' Sponsored Display but provides more control over frequencies, lookbacks, custom audiences, and exclusions.
Key Features of DSS Ads
- Display Ads: Unlike Sponsored Search ads, DSS ads feature visually solid elements and unique placements. They create a powerful combination to keep your brand at the forefront of your mind.
- Robust Audiences: DSS leverages significant proprietary data from digital and brick-and-mortar sources, allowing for comprehensive full-funnel targeting throughout the shopping journey.
Full-Funnel Targeting Stages
- ROS (Run of Site), Lifestyle/Lifestage
- Competitor Views/Purchases, NTB, Keywords Targeting, Lookalike
- Predictive Purchases or Category Views/Purchases
- Brand Purchases or Views
Benefits
- For Brands: Increased control, enhanced targeting, and better alignment with marketing objectives.
- For Consumers: More relevant and engaging ads improve the shopping experience.
This new platform is a win-win for brands and consumers, offering improved ad relevance and engagement.
