Amazon's 2024 Prime Day event set new records, becoming the largest Prime Day in the company's history. Prime members globally purchased more items than ever before, driven by increased participation and deals on popular brands and small businesses.
Key Highlights
- Record Sales: Prime Day 2024 saw the highest number of items sold, surpassing all previous Prime Day events.
- Member Participation: Millions more Prime members shopped during the two-day event compared to Prime Day 2023, with a significant number of new members signing up in the three weeks leading up to the event.
- Global Savings: Prime members saved billions on deals across more than 35 categories.
- Popular Brands and Small Businesses: Members shopped deals from well-known brands like Sol de Janeiro, Apple, Dyson, and Ring, as well as small businesses including TruSkin, ALOHA, Blueland, and Native Pet.
- Independent Sellers: Small and medium-sized businesses sold over 200 million items.
- Amazon Services: Members took advantage of savings on Amazon devices and subscriptions for Amazon Music Unlimited, Kindle Unlimited, Audible, Amazon Fresh, and Whole Foods Market grocery delivery.
- Sustainability Efforts: U.S. Prime members consolidated millions of orders, saving an estimated 10 million trips and reducing carbon emissions.
- AI and Shopping Experience: Amazon's AI-powered shopping assistant, Rufus, and the Amazon Inspire app enhanced the shopping experience by helping customers discover and purchase products quickly and easily.
