Amazon has launched a new Price-Discounts Dashboard, a tool designed for sellers to create and manage Strike-Through Prices on their products. This feature is now accessible under the Advertising section of the seller dashboard.
Key Features:
- Time-Limited Discounts: Sellers can offer discounts for 1 to 30 consecutive days.
- Inventory Control: Discounts can be applied to a specific number of units.
- Performance Metrics: Sellers can track sales, units sold, glance views, conversion rates, and sell-through rates.
Eligibility Requirements:
- Minimum 3.5 seller feedback rating
- Products must have at least a 3-star rating
- Discounts must be at least 5% off the 30-day lowest price, current price, or validated reference price
The dashboard allows sellers to set discounted prices and commit a specific number of units for each participating ASIN. It also includes bulk action options for managing multiple products simultaneously.
This new tool aims to help sellers create more appealing offers for shoppers by displaying strike-through prices on eligible products, potentially increasing visibility and sales.
Sellers interested in using this feature should check their eligibility and explore the dashboard's capabilities to determine if it aligns with their pricing and promotional strategies.
