Amazon Ads has introduced a new feature called Video generator that utilizes generative AI to help advertisers create engaging and relevant video ads quickly and at no additional cost. This tool can generate visually rich video content in minutes using just a single product image, leveraging Amazon's unique insights to highlight a product's selling points and features.
Key Features and Benefits
- Generative AI Technology: Empowers advertisers to craft captivating ads that resonate with audiences.
- Ease of Use: Creates custom AI-generated videos tailored to a product's unique selling proposition.
- Cost-Effective: No additional cost for generating videos.
- Enhanced Creativity: Helps overcome creative barriers by providing visually stunning and high-performing ads.
Amazon Ads has also expanded its suite of generative AI tools to include:
- Image Generator: Designed to create lifestyle images that enhance ad performance.
- Live Image Capability: Allows brands to create short, animated campaign images quickly and easily.
Industry Insights
The development of Video generator was driven by advertiser feedback and industry data. A study by Wyzowl revealed that 89% of consumers want to see more videos from brands in 2024, while businesses cited time and cost as major barriers to video marketing.
Jay Richman, vice president of product and technology for Amazon Ads, emphasized that Video generator is a significant innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers.
Amazon Ads also offers AI-generated review highlights to help customers make better shopping decisions, with step-by-step instructions available for users.
