The new placement for Virtual Bundles on Amazon is next to the main image, above the fold, which is a prime location that enhances visibility.

To use the virtual bundles feature to increase order value, present related products together as a bundle. This prompts customers to explore and purchase complementary products, thereby driving a higher order value.

The expected benefits of the new Virtual Bundles placement include:

• Enhanced visibility: Being right next to the main image and above the fold makes the bundles more noticeable.
• Higher consideration: The prominent placement can attract more customer attention to the bundles.
• Increased conversion: With greater visibility and consideration, customers are more likely to purchase the bundles, potentially increasing conversion rates.