Amazon Phases Out Single Campaign Tab for Global Ad Management

March 11, 2024 at 9:15:22 AM

Amazon Phases Out Single Campaign Tab for Global Ad Management

Summary

Starting in Q3, Amazon will eliminate the single campaign tab and retain only the Multiple countries tab. This tab combines campaigns from different marketplaces, simplifying global ad account management. It allows users to filter campaigns by country, choose preferred languages, convert currencies, and create multi-country reports. This upgrade enhances the UI experience, providing instant access to global ad spend and other crucial metrics.

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