The new product listing quality check feature is a tool included in the campaign setup for Amazon sponsored ads. It provides a quality check note that assesses whether the product listing meets the minimum required standard for ads to deliver impressions and clicks.

To ensure your product listing quality meets Amazon's advertising standards, focus on having high-quality images, an optimized title, well-crafted bullet points, and consider adding A+ content to enhance your listing. The new quality check feature will notify you during the campaign setup if your listing meets these criteria.

Listing quality is crucial for Amazon sponsored ads performance because it directly influences the ability of ads to deliver impressions and clicks. High-quality listings with clear, informative, and attractive elements like images and titles are more likely to engage potential customers, leading to better ad results.