Sponsored TV Introduces Six New Metrics to Boost Ad Performance Analysis

May 18, 2024 at 8:24:58 PM

Sponsored TV Introduces Six New Metrics to Boost Ad Performance Analysis

Sponsored TV has introduced 6 new metrics to improve ad performance analysis and strategy optimization. These include:

  • Add to Cart
  • Add to Cart from Clicks
  • Add to Cart from Views
  • Detail Page Views (New to Brand)
  • Detail Page Views from Clicks (NTB)
  • Detail Page Views from Views (NTB)

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