Amazon has further enhanced its Sponsored Product campaigns by introducing a new keyword group focused on gift-related searches. This addition comes shortly after last week's announcement of several new keyword group options.
Key Points:
New Keyword Group: Amazon has added "Keywords related to gifts" to Sponsored Product campaigns.
Purpose: This group targets keywords associated with products that shoppers use when searching for gifts.
Expanded Reach: The new category aims to help advertisers reach shoppers with gift-buying intent.
Year-Round Relevance: While particularly useful during seasonal shopping periods, this keyword group can be valuable throughout the year.
Recent Update: This addition follows Amazon's recent introduction of other keyword groups for Sponsored Products, including Prime Day, category, and brand-related terms.
This new keyword group provides advertisers with another tool to refine their targeting strategies, potentially increasing visibility during gift-buying seasons and beyond.
