Amazon has introduced three new keyword groups for Sponsored Products:

Prime Day Keywords

These keywords are tailored for Prime Day, combining event-specific terms like "prime day" with product-specific terms. They aim to expand reach during the sales event but will only match queries until the end of Prime Day.

Keywords Related to Your Product Category

This group includes popular keywords that shoppers use to search for products within the same category as the advertised products. It aims to increase impressions and reach more shoppers within the category.

Keywords Related to Your Brand

These keywords are frequently used by shoppers to search for your brand. This group helps in getting more impressions from queries relevant to your brand.

Key Advice: Always test and refine your strategy.