Browse Amazon Sponsored Display updates sorted by latest
6 months ago
Now you can change the optimization strategy for any SD campaigns (old or new) and update the cost control from the ad group settings or the Campaign Manager UI.
6 months ago
New Cart Abandoners feature on Amazon helps sellers re-engage customers who leave items in their carts, boosting sales and enhancing customer experience. Strategies include creating promotions for cart abandoners and re-engaging shoppers through Sponsored Display Views Remarketing Campaigns, targeting those who visited but didn't purchase within 90 days. Stay tuned for more strategies on effectively utilizing this feature.
7 months ago
New version 3 reporting endpoints for Sponsored Display have been released, leading to the deprecation of version 2, which will be shut off on October 31, 2024. All version 2 report types can now be accessed via version 3 endpoints. For upgrade details, refer to the Migration guide and FAQ. Feedback can be submitted via the Amazon Ads API Support page with the subject 'SD reports v2 deprecation' by August 31, 2024.
7 months ago
Amazon Ads now offers AI image generation for Sponsored Display campaigns in the US, CA, MX, and EU5. This feature, previously only for Sponsored Brands campaigns, allows advertisers to use AI-generated images at no extra cost. It aims to remove creative barriers and improve ad performance. US advertisers using this feature see a 13.6% higher return on ad spend, a 31.7% higher conversion rate, and 8.4% more new-to-brand sales.
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