Amazon Launches Cart Abandoners Feature to Re-Engage Shoppers and Boost Sales

The Amazon Cart Abandoners feature is a new tool introduced by Amazon to help sellers re-engage customers who have left items in their carts without completing the purchase. This feature aims to boost sales and enhance the customer experience by addressing the challenge of cart abandonment.

To create a promotion for Amazon Cart Abandoners, sellers can provide exclusive discounts to customers who have added products to their carts but have not completed the purchase. This strategy helps in enticing these potential buyers to finalize their transactions, thereby increasing sales.

To re-engage shoppers through Display Ads for Amazon Cart Abandoners, sellers can use Sponsored Display Views Remarketing Campaigns. This involves re-targeting audiences who have visited the product but did not make a purchase within 90 days. By reminding them of the product, sellers have a chance to encourage these shoppers to complete their purchase.