Amazon Launches Cart Abandoners Feature to Re-Engage Shoppers and Boost Sales

May 28, 2024 at 4:44:19 PM

Amazon Launches Cart Abandoners Feature to Re-Engage Shoppers and Boost Sales

Amazon has introduced a new feature called Cart Abandoners to tackle the issue of cart abandonment. This feature allows sellers to re-engage customers who have left items in their carts, potentially boosting sales and enhancing the customer experience.

Strategies for Utilizing Amazon Cart Abandoners

  1. Create a Promotion for Cart Abandoners: Offer exclusive discounts to customers who have abandoned their carts.
  2. Re-engage Shoppers through Display Ads: Use Sponsored Display Views Remarketing Campaigns to target audiences who visited the product but did not purchase within 90 days.

By implementing these strategies, sellers can remind customers of their products and encourage them to complete their purchases.

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