Pratyay A.

India

4 Swipes

About

Pratyay is an Amazon PPC expert specializing in search engine optimization, campaign planning, budget management, and performance optimization. Regularly handling tasks like keyword analysis using platforms such as Helium 10 and Merchant Words, Pratyay ensures effective paid search campaigns. With a focus on in-depth performance reviews and reporting, Pratyay brings a high level of motivation and enthusiasm to every project.

Achievements

Coming Soon 🤞

Swipes

Amazon Launches Scheduled Bid Rules for Events

15 hours ago

Amazon Ads

Amazon has launched a new bidding feature that allows scheduling bid changes for specific events, improving ad spend efficiency. For Valentine's Day, bids will be increased in the weeks before to attract last-minute shoppers, followed by adjustments after the event. For the March Spring Sale, bids will be boosted early to capture seasonal shopping, then reduced as demand wanes. This feature focuses on better timing to enhance visibility and performance.

Amazon Ads Introduces Projected Weekly Impressions to Keyword Bid Recommendations

6 months ago

Amazon Ads

Amazon has introduced a new feature to its advertising platform, enhancing the Estimated Keyword Bid recommendations with projected weekly impressions based on historical data. Accessible in the Amazon ad console, this addition aims to provide advertisers with more context for bidding decisions, helping them understand the potential reach of their keyword bids. Accuracy may vary depending on individual campaign factors and market conditions.

Amazon Ends Sponsored Brands Campaign Drafts Starting June 23, 2024

7 months ago

Amazon Ads Amazon Sponsored Brands

Starting June 23, 2024, the option to save Sponsored Brands campaigns as drafts will be discontinued. After this date, you’ll no longer be able to save new drafts for your Sponsored Brands campaigns. You can still launch any existing drafts as campaigns from the Drafts page in the campaign manager. Review current drafts and adjust your workflow to accommodate this change and ensure your campaigns are prepared for direct launch.

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Amazon Launches Cart Abandoners Feature to Re-Engage Shoppers and Boost Sales

8 months ago

Amazon Ads Amazon Sponsored Display

New Cart Abandoners feature on Amazon helps sellers re-engage customers who leave items in their carts, boosting sales and enhancing customer experience. Strategies include creating promotions for cart abandoners and re-engaging shoppers through Sponsored Display Views Remarketing Campaigns, targeting those who visited but didn't purchase within 90 days. Stay tuned for more strategies on effectively utilizing this feature.