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Pratyay A.

Pratyay A.

Open source LinkedIn

India

5 Swipes

About

Pratyay is an Amazon PPC expert specializing in search engine optimization, campaign planning, budget management, and performance optimization. Regularly handling tasks like keyword analysis using platforms such as Helium 10 and Merchant Words, Pratyay ensures effective paid search campaigns. With a focus on in-depth performance reviews and reporting, Pratyay brings a high level of motivation and enthusiasm to every project.

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Amazon Launches Unspent Campaign Budget Sharing Feature for Advertisers

Amazon Launches Unspent Campaign Budget Sharing Feature for Advertisers

6 days ago

Amazon Ads

Amazon has launched a beta feature that redistributes unspent daily budgets within a portfolio to optimize ad spending. If a campaign does not fully utilize its budget, the remaining amount can be allocated to another campaign that has reached its daily limit. This feature may not benefit small portfolios and could disrupt long-term strategies, increasing the risk of overspending. It is more beneficial for large advertisers with multiple successful campaigns.

Amazon Launches Scheduled Bid Rules for Events

Amazon Launches Scheduled Bid Rules for Events

1 months ago

Amazon Ads

Amazon has launched a new bidding feature that allows scheduling bid changes for specific events, improving ad spend efficiency. For Valentine's Day, bids will be increased in the weeks before to attract last-minute shoppers, followed by adjustments after the event. For the March Spring Sale, bids will be boosted early to capture seasonal shopping, then reduced as demand wanes. This feature focuses on better timing to enhance visibility and performance.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Amazon Ads Introduces Projected Weekly Impressions to Keyword Bid Recommendations

Amazon Ads Introduces Projected Weekly Impressions to Keyword Bid Recommendations

7 months ago

Amazon Ads

Amazon has introduced a new feature to its advertising platform, enhancing the Estimated Keyword Bid recommendations with projected weekly impressions based on historical data. Accessible in the Amazon ad console, this addition aims to provide advertisers with more context for bidding decisions, helping them understand the potential reach of their keyword bids. Accuracy may vary depending on individual campaign factors and market conditions.

Amazon Ends Sponsored Brands Campaign Drafts Starting June 23, 2024

Amazon Ends Sponsored Brands Campaign Drafts Starting June 23, 2024

8 months ago

Amazon Ads Amazon Sponsored Brands

Starting June 23, 2024, the option to save Sponsored Brands campaigns as drafts will be discontinued. After this date, you’ll no longer be able to save new drafts for your Sponsored Brands campaigns. You can still launch any existing drafts as campaigns from the Drafts page in the campaign manager. Review current drafts and adjust your workflow to accommodate this change and ensure your campaigns are prepared for direct launch.

Amazon Launches Cart Abandoners Feature to Re-Engage Shoppers and Boost Sales

Amazon Launches Cart Abandoners Feature to Re-Engage Shoppers and Boost Sales

9 months ago

Amazon Ads Amazon Sponsored Display

New Cart Abandoners feature on Amazon helps sellers re-engage customers who leave items in their carts, boosting sales and enhancing customer experience. Strategies include creating promotions for cart abandoners and re-engaging shoppers through Sponsored Display Views Remarketing Campaigns, targeting those who visited but didn't purchase within 90 days. Stay tuned for more strategies on effectively utilizing this feature.