Pratyay A.

India

3 Swipes

About

Pratyay is an Amazon PPC expert specializing in search engine optimization, campaign planning, budget management, and performance optimization. Regularly handling tasks like keyword analysis using platforms such as Helium 10 and Merchant Words, Pratyay ensures effective paid search campaigns. With a focus on in-depth performance reviews and reporting, Pratyay brings a high level of motivation and enthusiasm to every project.

Achievements

Coming Soon 🤞

Swipes

Amazon Ads Introduces Projected Weekly Impressions to Keyword Bid Recommendations

5 months ago

Amazon Ads

Amazon has introduced a new feature to its advertising platform, enhancing the Estimated Keyword Bid recommendations with projected weekly impressions based on historical data. Accessible in the Amazon ad console, this addition aims to provide advertisers with more context for bidding decisions, helping them understand the potential reach of their keyword bids. Accuracy may vary depending on individual campaign factors and market conditions.

Amazon Ends Sponsored Brands Campaign Drafts Starting June 23, 2024

6 months ago

Amazon Ads Amazon Sponsored Brands

Starting June 23, 2024, the option to save Sponsored Brands campaigns as drafts will be discontinued. After this date, you’ll no longer be able to save new drafts for your Sponsored Brands campaigns. You can still launch any existing drafts as campaigns from the Drafts page in the campaign manager. Review current drafts and adjust your workflow to accommodate this change and ensure your campaigns are prepared for direct launch.

Amazon Launches Cart Abandoners Feature to Re-Engage Shoppers and Boost Sales

6 months ago

Amazon Ads Amazon Sponsored Display

New Cart Abandoners feature on Amazon helps sellers re-engage customers who leave items in their carts, boosting sales and enhancing customer experience. Strategies include creating promotions for cart abandoners and re-engaging shoppers through Sponsored Display Views Remarketing Campaigns, targeting those who visited but didn't purchase within 90 days. Stay tuned for more strategies on effectively utilizing this feature.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.