Amazon has introduced a new feature to its advertising platform, enhancing the Estimated Keyword Bid recommendations. The update now includes projected weekly impressions based on historical data.
Key points of the update:
Enhanced Recommendations: Estimated Keyword Bid suggestions now come with projected weekly impression data.
Data Source: The projections are based on historical performance data.
Availability: This feature is accessible in the Amazon ad console.
The addition of projected weekly impressions aims to provide advertisers with more context when making bidding decisions. By offering this estimate alongside bid recommendations, Amazon seeks to help advertisers better understand the potential reach of their keyword bids.
This update is part of Amazon's ongoing efforts to refine its advertising tools. Advertisers using the platform may want to review this new feature to see how it fits into their campaign management strategies.
As with any new feature, the accuracy and usefulness of these projections may vary depending on individual campaign factors and market conditions.
