Amazon Launches Scheduled Bid Rules for Events

January 23, 2025 at 5:40:34 AM

Amazon Launches Scheduled Bid Rules for Events

Amazon has introduced a new bidding feature that allows users to schedule bid changes for specific events, enhancing strategic planning and ad spend efficiency during peak shopping times.

Planned Usage

  • Valentine’s Day: Bid increases will be scheduled in the weeks leading up to the holiday to attract last-minute shoppers, followed by quick adjustments post-event to maintain efficiency.

  • March Spring Sale: Early bid boosts in March will align with the seasonal shopping surge, with a reduction in bids at the sale's conclusion to avoid overspending as demand decreases.

This feature emphasizes improved timing to enhance visibility and performance with minimal manual effort.

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