Amazon has introduced a new bidding feature that allows users to schedule bid changes for specific events, enhancing strategic planning and ad spend efficiency during peak shopping times.
Planned Usage
Valentine’s Day: Bid increases will be scheduled in the weeks leading up to the holiday to attract last-minute shoppers, followed by quick adjustments post-event to maintain efficiency.
March Spring Sale: Early bid boosts in March will align with the seasonal shopping surge, with a reduction in bids at the sale's conclusion to avoid overspending as demand decreases.
This feature emphasizes improved timing to enhance visibility and performance with minimal manual effort.
