Amazon Ends Sponsored Brands Campaign Drafts Starting June 23, 2024

Starting June 23, 2024, Amazon will discontinue the option to save Sponsored Brands campaigns as drafts.

Key Changes:

• No New Drafts: After this date, you will no longer be able to save new drafts for your Sponsored Brands campaigns.
• Existing Drafts: You can still launch any existing drafts as campaigns from the Drafts page in the campaign manager.

Next Steps:

1. Review Current Drafts: Ensure all your existing drafts are ready for launch.
2. Plan Ahead: Adjust your workflow to accommodate this change and ensure your campaigns are prepared for direct launch.