Noemi Bolojan | Swipe Insight

Amazon Introduces New A/B Testing Feature for Mobile App Product Listings

9 months ago

Amazon shows a '+' sign on product listings' main image on the mobile app, revealing 14 similar items. This affects both advertised and non-advertised listings. The feature underlines the need for an appealing main image to attract shoppers and possibly divert clicks from competitors. The effect on paid product placements is uncertain. It's seen as a chance for defense and conquest strategies, promoting traffic optimization.

Amazon Updates Sponsored Brands Ads: Custom Image Now Required for Product Collections

9 months ago

Amazon Ads Amazon Sponsored Brands

Amazon has made a change to its requirements for Sponsored Brands product collection ads. From now on, all new and edited ads must have a custom image. Ads without a custom image will not be delivered or receive impressions after May 31, 2024. To add an image to your ads, you need to go to Campaign Manager, select the campaign and ad group, access the ad creative, edit the ad creative, and update the custom image.

Amazon's New Delivery Feature Now Shows Courier's Name and Face

9 months ago

Amazon Sellers

Amazon now allows customers to view name and photo of delivery person. This move, although raising privacy concerns for deliverers, aligns with Amazon's customer-centric philosophy, aiming to personalize each delivery.

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