Amazon Introduces New A/B Testing Feature for Mobile App Product Listings

May 14, 2024 at 5:03:34 PM

TL;DR Amazon shows a '+' sign on product listings' main image on the mobile app, revealing 14 similar items. This affects both advertised and non-advertised listings. The feature underlines the need for an appealing main image to attract shoppers and possibly divert clicks from competitors. The effect on paid product placements is uncertain. It's seen as a chance for defense and conquest strategies, promoting traffic optimization.

Amazon Introduces New A/B Testing Feature for Mobile App Product Listings

Amazon has rolled out a new feature that alters the display of products on its mobile app. A "+" sign now appears in the left corner of the main image on product listings. When clicked, it reveals 14 items similar to the one viewed. This applies to both advertised and non-advertised listings.

The introduction of this feature emphasizes the need for a compelling main image. Market share could be lost if the main image fails to attract shoppers.

There's uncertainty about whether this feature includes paid product placements. However, if a product appears on a competitor’s listing, an attractive main image could potentially divert clicks and sales to your product.

This A/B testing is an opportunity for both defence and conquest strategies. It's advisable to optimize your listings for more traffic, always within Amazon’s Terms of Service.

Note: The text is authored by Noemi Bolojan, co-founder of Scale Wave, a company specializing in using data to help 6 and 7-figure brands increase their sales on Amazon.

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