The new feature in Amazon's delivery service allows customers to see both the name and face of the person delivering their items, adding a personalized touch to the delivery experience.

Amazon shows the delivery person's name and face to reflect their core belief in customer obsession, aiming to make each delivery feel as personal as if a friend were delivering your order.

The new feature has raised questions about privacy for the deliverers, as it involves sharing their personal information, such as their name and face, with customers.