The new requirements for Sponsored Brands product collection ads on Amazon state that all new and edited product collection ads must include a custom image. Ads that do not have a custom image will not deliver and will not receive impressions after May 31, 2024.

To add a custom image to your Sponsored Brands product collection ads, follow this Standard Operating Procedure (SOP):

1. Navigate to Campaign Manager by opening Ads Console, selecting 'Sponsored Ads' from the main menu, and clicking on 'Campaign Manager'.
2. Select the Campaign and Ad Group by going to the 'Campaigns' tab, clicking on the desired campaign, and then the ad group in the 'Ad groups' column.
3. Access the Ad Creative by finding the 'Ads' column within the ad group, and clicking on 'Manage Creative' below the ad you wish to edit.
4. Edit the Ad Creative by clicking on 'Edit creative' in the 'Creative' card that appears.
5. Update the Custom Image by selecting 'Custom image' in the edit creative view and clicking on 'Add image' to upload a new image for your ad creative.

Amazon will stop delivering Sponsored Brands product collection ads without a custom image after May 31, 2024. Ads without a custom image will also not receive impressions from that date onwards.