Amazon Requires Sponsored Brands Update to v4 by Aug 15 to Prevent Rejection

June 21, 2024 at 12:11:47 PM

TL;DR Legacy Sponsored Brands version 3 campaigns created before October 2022 have been disappearing from the advertising console after being rejected during creative moderation. These campaigns will be marked as ARCHIVED by August 15th, 2024. To avoid similar issues, it is recommended to recreate all version 3 campaigns as version 4 campaigns using the new APIs or by cloning existing campaigns. For more details, refer to the Benefits guide.

Amazon Requires Sponsored Brands Update to v4 by Aug 15 to Prevent Rejection

Amazon Ads has provided an update regarding Sponsored Brands version 3 campaigns. Campaigns created before October 2022 were recently removed from the advertising console after being rejected during creative moderation. These campaigns are marked as REJECTED_DETAIL in the POST /sb/v4/campaigns/list API call and will be shown as ARCHIVED by August 15th, 2024.

To avoid similar issues, it is recommended to recreate all version 3 campaigns as new version 4 campaigns. This can be done using Sponsored Brands version 4 APIs or by cloning existing campaigns in the advertising console.

Benefits of Sponsored Brands Version 4

Consolidated Campaign Structure: Create ad groups that align with marketing strategies and goals.
Goal-Based Campaigns: New goals like "drive page visits" and "grow brand impression share" with unique campaign controls.
Theme Targeting: Uses machine learning to create and categorize keywords into relevant groups, simplifying campaign targeting.
Vertical Videos: Launch vertical video campaigns with a Store as the landing page, available under different goals.
Slideshow Ads: Create slideshow ads with a carousel of 2-5 lifestyle images that auto-rotate, appearing at the top of search results.
New Reporting Metrics: Access new metrics like addToCartViews, newToBrandDetailPageViewViews, and newToBrandDetailPageViewClicks.
Accessibility and Editability: Supports creative edits for all ad formats and allows updating landing page URLs without recreating campaigns.
Performance Monitoring: Retrieve comprehensive reports at various levels (campaign, keywords, placement, etc.) using singular reporting APIs.
Testing and Optimization: Test different ad formats, landing pages, and targeting strategies to measure performance and understand shopper behavior.
Consistent Strategies: Use ad groups across Sponsored Products and Sponsored Display for more effective campaign management.

Updating to version 4 ensures better campaign management, enhanced targeting, and improved performance tracking, aligning with modern advertising strategies.