Amazon Requires Sponsored Brands Update to v4 by Aug 15 to Prevent Rejection

Amazon Ads has provided an update regarding Sponsored Brands version 3 campaigns. Campaigns created before October 2022 were recently removed from the advertising console after being rejected during creative moderation. These campaigns are marked as REJECTED_DETAIL in the POST /sb/v4/campaigns/list API call and will be shown as ARCHIVED by August 15th, 2024.

To avoid similar issues, it is recommended to recreate all version 3 campaigns as new version 4 campaigns. This can be done using Sponsored Brands version 4 APIs or by cloning existing campaigns in the advertising console.

Benefits of Sponsored Brands Version 4

• Consolidated Campaign Structure: Create ad groups that align with marketing strategies and goals.
• Goal-Based Campaigns: New goals like "drive page visits" and "grow brand impression share" with unique campaign controls.
• Theme Targeting: Uses machine learning to create and categorize keywords into relevant groups, simplifying campaign targeting.
• Vertical Videos: Launch vertical video campaigns with a Store as the landing page, available under different goals.
• Slideshow Ads: Create slideshow ads with a carousel of 2-5 lifestyle images that auto-rotate, appearing at the top of search results.
• New Reporting Metrics: Access new metrics like addToCartViews, newToBrandDetailPageViewViews, and newToBrandDetailPageViewClicks.
• Accessibility and Editability: Supports creative edits for all ad formats and allows updating landing page URLs without recreating campaigns.
• Performance Monitoring: Retrieve comprehensive reports at various levels (campaign, keywords, placement, etc.) using singular reporting APIs.
• Testing and Optimization: Test different ad formats, landing pages, and targeting strategies to measure performance and understand shopper behavior.
• Consistent Strategies: Use ad groups across Sponsored Products and Sponsored Display for more effective campaign management.

Updating to version 4 ensures better campaign management, enhanced targeting, and improved performance tracking, aligning with modern advertising strategies.