Amazon is testing a new design for Product collection Sponsored Brand (SB) campaigns. The updated design features a lifestyle image that spans nearly the entire page and includes a rotating slideshow, enhancing the visual appeal. However, this new format lacks product details and reviews, which could impact conversion rates. Additionally, advertisers cannot opt-out of this new design if it does not align with their brand strategy.
Joe Shelerud, CEO at Ad Advance, shared this observation and noted that Amazon had previously introduced another SB ad creative that also emphasized imagery. Josh Helmer, known for spotting trends in Amazon Ads, was credited for identifying this change.
Comments from industry professionals like Usama Hyder and Ruben Alikhanyan highlight concerns about the lack of product details and the inability to opt-out, while others, like Fahad Raza, appreciate Amazon's continuous experimentation with ad formats. The community is keen to see if this new design will persist and how Amazon might adjust it based on feedback.
