Amazon Marketing Cloud (AMC) has launched an AI-powered assistance feature through a unified chatbot interface. This new capability allows users to generate SQL queries for custom audience segments using natural language prompts and receive instant answers to AMC product questions. The integrated workflow enhances the AMC experience by making audience query generation and product guidance more intuitive and responsive.
Key Features
- AI-powered guidance and SQL query generation via a conversational interface within AMC.
- Instant access to AMC product expertise.
- Streamlined audience creation process.
Importance
This enhancement reduces time-to-value for AMC users by enabling faster and more efficient audience strategy development. It minimizes the need for technical documentation and support resources by combining SQL generation with immediate product support.
Availability
The feature is available across multiple regions including:
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Access and Eligibility
- Available to all AMC users.
- Accessible directly within Amazon Marketing Cloud (AMC).
