Amazon has announced a significant update to its Amazon Ads platform, introducing new User Management APIs that allow for more streamlined control over advertising accounts. This August 2024 release marks a major step in Amazon's efforts to provide comprehensive API access for account management.

Key features of the update

1. API-Based User Management: Customers can now perform user management-related read operations entirely through API integration, eliminating the need to use the advertising console.

2. Comprehensive Account Coverage: The new APIs support all Amazon Ads accounts across all countries and ad products, including sponsored ads, Amazon DSP, and Amazon Marketing Cloud (AMC).

3. Manager Account Support: The APIs also allow listing users, roles, and permissions for manager accounts.

4. Global Account Functionality: Users can pass a Global Account identifier with a country code for sponsored ads accounts.

New APIs introduced:

• POST /users/list: Lists users associated with a given Amazon Ads account, including user ID and masked email.
• POST /userPermissions/list: Provides a list of permissions for a given user on a specific Amazon Ads account.
• POST /userRoles/list: Shows the direct role of a given user on a specific Amazon Ads account.

This release follows the April 2024 launch of user invitation APIs, continuing Amazon's series of authorization API launches. The new functionality enables third parties to build custom user management workflows on their own advertising platforms, offering greater flexibility and integration possibilities for Amazon Ads API customers.

For detailed information, please the API specification available below.