Alexa is now available as a new supply source for online video ads in Amazon DSP. This feature allows self-service advertisers to include Alexa as an inventory supply for video line items by default. This integration aims to enhance brand awareness and consideration by reaching incremental customers on Echo Show devices.
Alexa Device Ad Placement
Importance:
- Alexa is the first device ad placement to integrate with the standard video template used for desktop and mobile OLV ads.
- Advertisers can extend their video creatives to Alexa placements on Echo Show devices without additional modifications.
Availability:
- Region: North America (United States)
- Users: Self-service advertisers
- Access: Amazon DSP
This new feature simplifies the process for advertisers to reach a broader audience through Alexa-enabled devices.
