Amazon DSP has introduced a new feature called "Pre-flight recommendations" to enhance campaign optimizations. This feature uses machine learning to compare users' selected values for maximum average CPM and line-item frequency caps with Amazon's recommendations. If there are opportunities to improve pacing and performance, an alert will appear in the integrated guidance panel, allowing users to review their settings before launching the campaign.
Importance
This integration simplifies the campaign setup process by providing data-driven recommendations within the familiar guidance panel interface. By offering these suggestions pre-flight, advertisers can make informed decisions about their bidding and frequency cap strategies before campaigns go live. This helps minimize potential delivery issues, enhances campaign performance from the start, and reduces the need for mid-flight optimization.
Availability
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Access
- Who can use it?: Self-service
- Where to access?: Amazon DSP
