Amazon DSP has expanded its recommendations to support campaigns running for seven days or less, enhancing optimization during peak shopping events like Prime Day or Black Friday. This update allows machine learning models to provide timely and relevant suggestions, visible when a relevant alert is triggered.
Importance
- Pacing Support: Helps advertisers ensure their orders pace correctly during peak events.
- Actionable Recommendations: Suggestions can be implemented with a single click, saving time and focusing on critical tasks.
Availability
- Regions:
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Austria, Luxembourg, Ireland, Denmark, Finland, Norway, Belgium, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, Singapore, New Zealand
Access
- Users: Self-service advertisers on Amazon DSP
- Platforms: Available through the Amazon DSP user interface and the recommendations API, accessible via the integrated guidance panel or programmatically through the API.
