Amazon has made Amazon Insights accessible for audience creation at no cost, with plans to extend this to Amazon Your Garage and Brand Store Insights starting June 2nd. However, this access is limited to building audiences and does not include full reporting capabilities, which remain behind a paywall.
The significance of this change lies in the ability to create custom audiences without incurring costs. For instance, brands can now build audiences of Subscribe & Save customers who have made more than three purchases, a data set previously inaccessible without payment. This allows for the creation of lookalike audiences based on loyal customers, which can lead to increased chances of acquiring high-LTV shoppers.
For CPG brands, this presents a valuable opportunity to leverage insights for audience targeting. A walkthrough video on how to build these audiences in AMC is available upon request.
