Nielsen

Browse by source sorted by latest

Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time

1 years ago

Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10% of TV usage. Cable viewing remained steady but lost share due to overall TV usage increase. Top streaming programs included House of the Dragon, Bluey, and The Boys.

Upload Meta Ads in bulk via Google Sheets

Featured

Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.