Nielsen

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Streaming Hits Record 41.4% of TV Viewing in July, YouTube Breaks 10% for First Time

11 months ago

Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10% of TV usage. Cable viewing remained steady but lost share due to overall TV usage increase. Top streaming programs included House of the Dragon, Bluey, and The Boys.

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