Microsoft is enhancing its advertising capabilities by introducing support for Video and Connected TV (CTV) ads in its Advertising Editor and incorporating Netflix into its CTV network across 10 countries.
Key Updates
- Video and CTV Ads in Microsoft Advertising Editor: Advertisers can now manage video campaigns in bulk and directly upload video creatives.
- Auto-created Device Targeting: Device targeting is automatically created based on campaign type.
- Netflix Inventory: Available for CTV campaigns in the U.S., Canada, Brazil, Mexico, U.K., France, Germany, Italy, Spain, and Australia.
Benefits
This expansion allows advertisers to streamline their video campaign processes, reaching highly engaged audiences on platforms like Netflix, which features award-winning content.
Accessing New Features
Video Bulk Editing:
- Update to the latest version of Microsoft Advertising Editor.
- Select “get changes” to enable the feature.
Netflix Inventory:
- Accept Netflix inventory policy in ad group settings.
- Ensure video creative meets Netflix’s quality standards.
Microsoft’s advertising network now spans from web browsing to popular streaming platforms like Netflix and Hulu, ensuring brand messages are prominently displayed across diverse digital networks. This simplification of video ad management aids brands in effectively telling their stories.
