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Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal

8 months ago

Outbrain is acquiring Teads from Altice for $1 billion. Altice, which bought Teads in 2017 for $307 million, is selling to offset its debt. Outbrain will pay $725 million in cash, $25 million deferred, and issue 35 million shares to Altice. Outbrain CEO David Kostman will lead the new company, with Teads co-CEOs as co-presidents. The acquisition aims to expand Outbrain's reach into TV and video, enhancing its advertising capabilities.

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.