X Launches New Ads Analytics Dashboard
5 months ago
Last month, X launched advanced analytics dashboards for premium users. Now, they previewed a new ad analytics dashboard with large performance charts and intuitive navigation. Despite these improvements, X faces challenges with brand risk, brand safety, and controversial content, deterring advertisers. The platform's reliance on ad revenue and stagnant user growth complicate efforts to attract advertisers, making the new dashboard's success uncertain.
