X has introduced a new analytics feature that compares follower and non-follower engagement metrics, providing creators insights into content performance. The data shows non-follower engagement often exceeds follower interactions, with only 2.3% of engaging users being followers, indicating significant reach. Similar trends on Threads suggest algorithms may favor non-follower content distribution, impacting community development. This feature is available to X Premium subscribers.
X (formerly Twitter) has introduced a mandatory labeling system to help users identify parody and fan accounts, featuring a jester's hat icon for parody accounts. This system aims to distinguish between official and unofficial accounts and reduce user confusion. It addresses issues from the sale of blue verification checkmarks, widespread impersonation, and decreased brand trust, representing efforts to restore platform integrity.
X is testing an "Auto Advance" feature for continuous video playback, enhancing the viewing experience with improved TV connectivity. In April, X launched an updated Smart TV app to support this, aligning with its "video first" strategy, boosting vertical video consumption and exclusive content deals. X's real-time news coverage and Grok AI system enhance content categorization for personalized streams. The feature is still in testing.
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X has updated its ad revenue share program, requiring participants to submit a government-issued ID for verification. The process, outsourced to Au10tix, involves a selfie and ID submission. This change targets misinformation spreaders, U.S.-sanctioned entities, and bots. However, it has sparked controversy among users who value anonymity and fear potential misuse of personal data by Au10tix.
