X is testing a new "Auto Advance" feature for video playback, allowing users to watch videos continuously without manual swiping. This aims to create a seamless, "lean back" viewing experience, especially with improved TV connectivity, enhancing video content consumption on TV screens.

In April, X launched an updated Smart TV app to support this functionality, aligning with its "video first" content strategy. This strategy has increased vertical video feed consumption and exclusive content deals with broadcasters, aiming to emulate a TV-like content experience to boost user engagement.

A unique advantage for X is its real-time coverage and continuous updates from news events, unmatched by other platforms. The Auto Advance feature could help users stay updated with daily news through videos. Additionally, X's Grok AI system is expected to enhance content categorization, offering a more personalized video stream.