X (formerly Twitter) has announced the expansion of Radar, its rebranded real-time trend analysis tool, making it accessible to Premium+ subscribers. This significant update transforms what was previously known as Insights, a tool exclusively available to Verified Organizations.
Key Changes:
- Rebranding and Accessibility:
- Tool renamed from Insights to Radar
- Access expanded to Premium+ subscribers
- Significant price reduction from previous $1,000 monthly fee
- Premium+ Integration:
- Available as part of $16 monthly subscription (web)
- Annual subscription option at $168
- Bundled with existing Premium+ features
Core Features:
- Trend Analysis:
- Real-time trend monitoring
- Conversation volume tracking
- Conversation velocity analysis
- Keyword analytics capabilities
- Marketing Tools:
- Topic tracking
- Trend visualization
- Real-time conversation filtering
- Posting time optimization
Business Impact:
Increased Accessibility:
Previously limited to large organizations
Now available to smaller businesses
More affordable pricing structure
Marketing Benefits:
Enhanced trend identification
Improved audience targeting
Better posting time optimization
Potential replacement for third-party tracking tools
Current Status:
- Rolling out to select Premium+ users
- Early version release
- Future updates planned
- Part of broader Premium+ feature set
X has indicated that this is an early version of Radar, with more feature updates planned for the near future, suggesting ongoing development and enhancement of the tool's capabilities.
