X (formerly Twitter) has expanded Radar, its rebranded real-time trend analysis tool, to Premium+ subscribers. Previously known as Insights and exclusive to Verified Organizations, Radar now costs $16 monthly or $168 annually. Features include real-time trend monitoring, conversation tracking, keyword analytics, and marketing tools. This update makes Radar accessible to smaller businesses, enhancing trend identification and audience targeting.
X has launched advanced analytics for Premium subscribers, offering insights into metrics like impressions, engagement rate, and profile visits. The new dashboard features an updated bar chart display and replaces previously free analytics, now behind a paywall. This aims to boost subscriptions, though initial efforts focusing on selling blue checkmarks were less successful. Businesses may find value in these analytics for growth and performance tracking.
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