X has launched an advanced analytics feature for X Premium subscribers, providing detailed insights into performance metrics such as total impressions, engagement rate, profile visits, video performance, and link clicks. The new analytics page features a large bar chart display that can be customized to highlight different elements and date ranges, making it easier to analyze performance over time.
Key Features
- Advanced Analytics: Includes data on total impressions, engagement rate, profile visits, video performance, and link clicks.
- Customizable Display: A large bar chart that can be adjusted to show different data points and date ranges.
- Premium Access: Analytics are now behind a paywall, requiring a subscription to X Premium.
Background
Previously, similar analytics were available for free, but the new update has made these features exclusive to paying subscribers. This move is part of X's strategy to drive more subscriptions and reduce reliance on ad revenue. However, the platform has struggled to meet its subscription targets since Elon Musk took over in late 2022.
The advanced analytics feature for X Premium subscribers offers valuable insights but comes at the cost of making previously free features paid. While this move aims to boost subscriptions and reduce ad revenue dependency, its success will depend on how well these new features are received by users and businesses.
